What does it look like to wear a hat? ——Analysis of hot trends in 2024
Hats are not only a practical item, but also the finishing touch of a fashionable look. This article will combine the hot topics and hot content on the Internet in the past 10 days, and conduct a structured analysis of the secret of "looking good with a hat" from three aspects: face matching, popular styles, and color selection, and attach the latest trend data.
1. Choose a hat based on your face shape: Big data recommendation table

| face shape | Best hat style | Hot search index | Represent the star |
|---|---|---|---|
| round face | Beret/wide-brimmed hat | 85% | Zhao Liying |
| long face | Baseball cap/newsboy cap | 78% | Xiao Zhan |
| square face | Fedora/Bucket Hat | 72% | Ni Ni |
| heart shaped face | Knitted hat/cap | 65% | Yang Mi |
2. The 5 hottest hats in 2024
According to data monitoring on Douyin, Xiaohongshu, and Weibo platforms, the most discussed hat styles in the past 10 days are:
| Ranking | style | search volume | core selling point |
|---|---|---|---|
| 1 | Hollow woven straw hat | 3.2 million+ | Island resort style |
| 2 | leather beret | 2.9 million+ | Retro high-end |
| 3 | Fluorescent baseball cap | 2.5 million+ | Y2K Millennial Style |
| 4 | Oversized brim sun hat | 2.1 million+ | Practical sun protection |
| 5 | Plush thunder hat | 1.8 million+ | Keep warm in winter |
3. The golden rule of color selection
Through the analysis of recent celebrity street photos and fashion bloggers’ outfits, we found the following matching rules:
1.Same color rule: The hat and jacket/trousers are of the same color and have a strong overall feel (application rate 42%)
2.Jump color eye-catching method:Basic outfit + bright-colored hat to enhance vitality (hot search tag #hatcontrast color)
3.Seasonal limited color: Mint green, taro purple and other low-saturated colors are preferred for spring and summer 2024
4. Star Demonstration Cases
| artist | Styling Highlights | Related topic readings |
|---|---|---|
| white deer | Denim suit + red baseball cap | 230 million |
| Wang Hedi | Leather jacket + black bucket hat | 180 million |
| Yu Shuxin | Princess dress + pearl decorated hat | 150 million |
5. Expert advice
1.Material selection: Breathable cotton and linen are preferred in spring and summer, and wool is preferred in autumn and winter.
2.Wearing tips: The forehead exposes 1/3 of the hairline, which makes the face appear smaller.
3.Maintenance instructions: Straw hats should be kept away from the sun, and felt hats should be protected from moisture.
With these latest trend data, you can easily find the hat style that suits you best. Fashion is not only about following trends, but also about expressing personality through individual items. Go and choose your natal hat style!
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