How much does a rose cost: Revealing the recent fluctuations in spending prices and hot topics
Recently, rose prices have become one of the hot topics on social platforms, especially as the festival season approaches, consumers' attention to spending prices has increased significantly. This article combines hot data on the entire network for the past 10 days to analyze rose price trends and influencing factors, and provides structured data references.
1. A brief list of recent rose price data
| variety | Average price per branch (yuan) | Increased from last month | Popular purchasing channels |
|---|---|---|---|
| Red Rose (Normal) | 8-15 | +20% | Flower shop/community group shopping |
| Champagne Rose | 12-18 | +15% | Online flower platform |
| Blue Virgin | 25-40 | +30% | High-end flower art studio |
| Ecuador imported roses | 50-80 | +10% | Cross-border e-commerce |
2. Key factors for price fluctuations
1.Festive effect: Teacher's Day and Mid-Autumn Festival combined with demand, and some cities saw a 200% increase in sales per day.
2.Climate impact: Rainfall in the main production areas of Yunnan increased by 35% year-on-year in August, resulting in an increase in picking and transportation costs.
3.Logistics Cost: After the fuel price is raised, the cold chain transportation cost will increase by 1.2-1.8 yuan per kilogram.
3. Top 5 hot topics on social platforms
| topic | platform | Discussion volume (10,000) | Related Events |
|---|---|---|---|
| #Rose Assassin# | Weibo/Tiktok | 420+ | A brand of 999 rose gift boxes are priced at 19,999 yuan |
| #Homemade Rose Dried Flower Tutorial# | Little Red Book | 180+ | Environmental protection topics drive |
| #Yunnan roses are unsalable and reversed# | quick worker | 95+ | 350,000 live broadcasts sold in a single game |
| #Office Rose Raising Guide# | Zhihu | 63+ | New demand for urban white-collar workers |
4. Consumer trend insights
1.Affordable alternatives: The sales share of single roses increased from 45% to 62%, reflecting that consumers prefer flexible matching.
2.New brands rise: The average daily order of online brands focusing on "Zhouhua Subscription" exceeded 8,000 orders, with an average price of 9.9 yuan per unit.
3.Gift scene expansion: Data shows that in the purchase of non-festive roses, business uses accounted for 27%, an increase of 11% over last year.
5. Purchase suggestions
1. Book 3-5 days in advance and enjoy wholesale price discount (usually 30% off on retail price)
2. Pay attention to direct delivery channels in the place of origin. The logistics time limit for Kunming to Beijing, Shanghai and Guangzhou has been shortened to within 36 hours.
3. When choosing AB grade mixed package, pay attention to check the length of branches (suggested ≥60cm) and bud diameter (suggested ≥4cm)
The current rose market price is still on the rise. According to the Flower Association's forecast, a new round of 10%-15% increase may be ushered in around the National Day. It is recommended that consumers purchase rationally based on actual needs, and at the same time pay attention to emerging innovative product forms such as "flower blind boxes".
check the details
check the details
en
