What brand is HB? Revealing the hot topics on the entire network in the past 10 days
Recently, the keyword "HB" has soared in popularity on major social platforms and search engines, causing widespread discussion among netizens. This article will combine the hot data of the entire network for the past 10 days to analyze the background, controversial points and related hot topics of the HB brand.
1. Basic information of HB brand
| project | content |
|---|---|
| Full name of the brand | Healthy Beauty |
| Established time | 2018 |
| Main products | Skin care products, health products, health foods |
| Recent hot spots | Controversy in celebrity endorsement and questioning of product ingredients |
2. Hot search data related to HB brand in the past 10 days
| date | Hot topics | Popularity index | platform |
|---|---|---|---|
| 2023-11-15 | HB products are revealed to contain banned ingredients | 1,258,963 | |
| 2023-11-16 | A star terminates HB endorsement | 987,452 | Tik Tok |
| 2023-11-18 | HB official statement responds to questions | 756,321 | Baidu |
| 2023-11-20 | Consumers collectively complain about HB products | 1,089,654 | Zhihu |
3. Analysis of the focus of HB brand dispute
1.Product quality dispute: Many consumers reported allergic reactions after using HB products. Test reports from professional institutions showed that some products do contain high-risk ingredients.
2.Questioning marketing methods: HB is accused of using exaggerated publicity techniques to package ordinary health products into "universal magical medicine", which is suspected of violating the advertising law.
3.Celebrity endorsement storm: Brand spokesperson Wang Moumou immediately terminated the contract after the dispute broke out, triggering public discussion on the responsibility of celebrity endorsement.
4. Consumer feedback statistics
| Feedback Type | quantity | Percentage |
|---|---|---|
| Positive review | 1,256 | 12% |
| Neutral evaluation | 2,345 | twenty three% |
| Negative reviews | 6,789 | 65% |
5. Industry experts' opinions
1. Professor Li, an expert in skin care product development, said: "Some HB product formulas do have safety risks, and consumers are advised to suspend the use of related products."
2. Legal counsel Zhang pointed out: "If HB proves that there is false advertising, it will face a fine of up to 5 times the sales."
3. Ms. Wang, marketing expert, analyzed: "This incident reflects the quality control problems in the rapid expansion of new brands."
6. The latest news of HB brand
1. On November 21, HB announced the recall of three problematic products.
2. The brand founder plans to hold a public apology press conference on November 25.
3. Multiple e-commerce platforms have removed HB controversial products.
7. Consumer advice
1. Disable the product involved immediately and retain the purchase certificate.
2. If adverse reactions occur, seek medical treatment in time and contact the brand.
3. Protect your own rights and interests through formal channels.
At present, the HB brand incident is still fermenting, and the market supervision department has intervened in the investigation. This will continue to pay attention to the progress of the incident and bring you the latest reports.
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